Wednesday, May 27, 2015

Reasons Why It Is Necessary To Have Hotel Discounts

By Tammie Caldwell


Before reaching the consumer a good or services has to go through a series of organizations, individuals, information and resources that transform it from raw product to actual consumer goods or services. Any reduction in the set basic price at any stage of this transition is called a discount. In a hotel setting there are both goods and services offered and this means that like any other business, hotel discounts are bound to happen.

It is simply defined as an establishment that offers lodging, guest services and food commercially to its customers. According to the set standards for such an establishment to be legally considered as a hotel it should have at least six bedrooms and half of this should be en suit that is with private bathroom facilities. It should also have a restaurant where the occupants of these rooms can get food. And according to this you can see that it offers both goods and services.

It can offer discounts for any number of reasons, this is because it offers both goods and services and they have a different impact to the consumer. One of these reasons is to clear out of date stock. Since a hotel sells food to people, they buy most of the ingredients in bulk and at one point the things in the store might go bad. To avoid this, the management issues a discount. This will channel in more traffic and thus the stock will be cleared instead of incurring heavy losses.

After launching a new product, be it a meal or a service, a it may impose a discount to promote it. This will help gain feedback from the customers about their take on the product. It also helps market the product since many people will try it, this same people will talk about it.

In every business there are the major customers, this people either make high number of purchases or bring in more profits or they have been with the business since it started. This people are considered to be valuable to the business. In hotels the case is the same and there are discounts made specifically for this people as rewards for their loyalty.

One that just opened in a new area may offer discounts to lure customers this is a very common practice in this industry done by not only hotels but also new businesses. It takes advantage of the nature of human beings to go for the cheaper option in this case of a new business, the management decides what kind of discount shall be imposed and for what amount of time. They do this in the aim of getting customers in their new space.

When new management is taking over. They will be inclined to show the customers that they are going to bring changes and maybe increase the quality of services. They might offer a discount to mark a new beginning, bring in more customers and hopefully keep them.

In the festive seasons, the hospitality industry is usually blooming since every human being wants to go for holiday. The competition becomes very steep and hotels have to come up with well thought through discounts to be able to have a share of this pie. Discounts in business have always been there and they will continue becoming popular this is because human beings are easily swayed towards the cheap.




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