Saturday, June 15, 2013

The Necessity Of Hotel Sales Training

By Liliana Mills


Hotel sales training is an aspect of hotel management that has taken root in almost all businesses of this nature worldwide. It involves getting to make people aware of all the finer details of the activities of a hotel. This people in turn go out to the field to notify customers on the same. It is a way of improving customer turnover as well as profits in the long run.

The persons taken though this training are those that are very ready and willing to work in accordance to the specifications and rules laid down by the restaurant management. They must be ready to grasp everything about the undertakings of the restaurant, right from what is done at the management level, down to what is done by the least of staff in that particular venture.

Being the most delicate department in such a business after catering, this unit is usually provided even to those people studying different but related units such as catering, nutrition and dietetics among others. This is just as a precaution, to avoid sending customers away when they realize that staffs do not know enough about their own products. This studies may however be provided as a separate entity in colleges or polytechnics.

People undertaking this course must have a lot of interest in everything that goes on in restaurants, because while in the field marketing the restaurant, they must be in a position to provide virtually all the information on the operations of the restaurant. This means, they must know something about how the management works up to the least of the activities such as cleaning.

The teachings may be provided separately especially when being done in very small scale such as in the businesses themselves, or may be done alongside other related studies when being conducted in institutions of higher learning such as universities. When provided independently, the studies take a very short duration, say two to three months.

Sales training must also encompass other aspects provided by restaurants apart from meals. Among them are things like recreational facilities. The marketing staff must know all forms of recreation provided by that particular venture, the charges, the hours of operation as well as the age limit and such aspects. They must know on all the accommodation products provided, the varieties available, as well as their terms of use, alongside cost.

Other hotel services such as room services, meals, recreational facilities and transport facilities are well covered under the awareness session. For instance, they should be able to tell a customer how much a single or double room goes for, how much is charged for swimming per an hour, how many children can be allowed onto the children swings and such aspect. This is because they are vital income generators to the venture.

Hotel sales training has with no doubt been identified as being extremely essential to all restaurant businesses just like any other business. As such, many people investing in this business have made it among the key studies to all the staff working in their businesses. It has been proven that it goes a long way to retain existing customers and even attract more.




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